Becoming a travel advisor is both exciting and intimidating. Why go it alone?

Our unique training program encompasses a wide breadth of topics in the travel business from identity, marketing, and selling, to technological know-how and industry best practices.


We’ve designed a six-month mentorship program that pairs in-person education, team-building, and networking with industry partners with extended virtual education and mentorship.

Learning how to become a successful travel advisor is not a linear process and if you’re doing it right, you’ll be learning for the rest of your career. Lake Shore Travel supports ongoing learning with supplier partner training, access to our Virtuoso network of resources, and team support through virtual channels and resources.

With an average tenure of 20+ years in the business, our team is a wealth of knowledge at your fingertips.


One of the core values of Lake Shore Travel is People First. We believe the foundation of our success and that of our advisors lies in the time and effort we invest in relationships. Our team personifies this value through deeply collaborative relationships with each other and with our wonderful supplier partners. One person’s success is everyone’s success.

This is why we believe mentorship is an important part of any new advisor’s training. Mentors share experience, offer advice and show newer advisors how to tackle the daily challenges of travel advising.

Ready to start working on your passion?

Don’t miss your opportunity!

Join our next training session.